ZIP stands for Zone Improvement Plan, but is popularly referred to by its acronym, which has become synonymous with postal codes. By selecting the MSA/CBSA reports under the market analyses heading in the Periodical Analyzer.Īnd here’s one last bonus acronym: ZIP code.By selecting the Core-Based Statistical Area (CBSA) report in the Newspaper Analyzer.The Media Intelligence Center’s market search filter allows for a search of newspaper and magazine titles by CBSA.CBSA household percentage (Compares the CBSA distribution to CBSA household estimate)ĬBSA regions represent the circulation of newspapers and magazines in well-populated urban centers.Metropolitan and micropolitan statistical areas are defined in terms of whole counties or county equivalents. geographic area defined by the Office of Management and Budget (OMB) based on census data and referred collectively to both metropolitan statistical areas and micropolitan areas. By selecting the DMA® reports under the market analyses heading in the Periodical AnalyzerĪ U.S.By selecting the Designated Market Area (DMA®) report in the Newspaper Analyzer.In the audience summary section of newspaper media statements and audit reports.The Media Intelligence Center’s market search filter allows for a search of newspaper and magazine titles by DMA®.AAM magazine clients who opt to report ABCD county-level detailĭMA® regions are useful when advertising in local markets or aligning campaigns with television markets.DMA® Household Percentage (Compares the DMA® distribution to the DMA® household estimate).Based on a publication’s analyzed issue.The DMA® boundaries and data are owned by The Nielsen Company. There are 210 DMA® regions covering the entire continental United States, Hawaii, and parts of Alaska.

counties that form an exclusive geographic area based on the television viewing habits of the people residing in the county. DMA® (Designated Market Area)Ī DMA® region is a group of U.S. In this article we will focus on DMA® and CBSA and explain where you may find them in the Media Intelligence Center. Throughout AAM’s data and reports, we reference several acronyms that represent geographic areas. Geographic data, whether based on state, county, ZIP code or other boundaries, provides a granular analysis of a publication’s penetration. Geographic data: DMA and CBSA AAM unravels the alphabet soup of geographic acronyms.

Dma codes per city